Thursday, December 5, 2019
Questions: Is It Evident That The Advertiser Is Using Segmentation And Target Marketing? What Are A Point Of Difference For The Product Identified, How Was This Executed? Does This Piece Stand Out From Competitors? How Does The Piece Use The Brand In Relation To The Creative? Does The Piece Appeal To The Target Market? From Your Perspective, What Could Be Done To Make The Piece More Effective? Answers: Introducation The advisement that is considered for analysis is of Australian tourism. The advisement communicates the message that there is nothing like Australia. The advertisement has two videos closely related to each other one is of shorter duration while another one is a bit longer. The tagline of the advertisement is Theres nothing like Australia. Yes, the advertiser is using segmentation and target marketing. The major segments of that advertisement demonstrate is youth segment, family segment, holidaymaker segment and honeymoon segment. Youth segment involves people between the ages of 15 to 29 years (Tourism Australia, 2017). Family segment involves socially related people that usually travel to spend time with each other (Schnzel, and Yeoman, 2015). Holidaymaker segment can be any age, nation or culture. This type of segment involves experience seekers. People of this segment want to experience diversity and different cultures. Honeymoon segment involves young couples; they aspire for peaceful and romantic destinations. The ad shows that various destinations in Australia that are suitable for different segments. The majorly targeted segment of the advertisement is experienced seekers. These experience seekers can be from international markets or domestic markets. The advertisement involves clips from different places to at tract the visitors from different segments. The advertisement has two versions one version is a bit longer about three minutes and another one is shorter that is about one minute. The most appealing factors of the piece are it focuses on the best experiences and attention that Australia can offer. Other appealing features include the music of the advertisement and the visualisation. The visualisation of the advertisement is remarkable. The point of difference for the identified advertisement is in the places. The places that were highlighted in the coast exist in no country other than Australia. The visualisation of the advertisement is also a point of difference. The execution of the advertisement began after its opening on the Australia days eve, in New York. Gradually the video reached to millions of people through internet and television. Yes, this piece stands out from competitors. This advertisement uses the latest technology to lure the visitors. One of the biggest Australian stars Chris Hemsworth lent his voice for the advertisement (Ironside, 2016). The advertisement focuses on various experiences that a visitor can have in Australia. The advertisement is better from the competitors because it embraced the latest 360-degree mobile technology and virtual reality (Ricki, 2016). The use of latest technology has made it more effective and different from competitors because no other country has made such a spectacular advertisement till now. The piece was unveiled by Clemenger BBDO Sydney, in an event on the eve of Australia Day in New York (Hicks, 2012). The advertisement was a creative visualisation of popular tourist destinations in Australia which included places like McLaren Vale, Rottnest Island, Sydney Harbour, Katherine Gorge, Great Ocean Road, Whitsundays, Qualia resort and so on. It has an innovative and cre ative touch the advertisement attached the colour blue to a feeling. The brand name is an important element for advertisement of any product. The brand name is the important element that persuades a consumer to make a buying decision. In this piece, the related brand name with the advertisement is the tourism department of Australia. This brand name makes the advisement more authentic for the audience. If the advertisement was done by any other private tourism agency of Australia, it would reduce the trust levels of selected audience. The brand name adds value to the advertisement. The brand name of any competitor cannot be inserted into the piece because it the advisement of tourism of Australia and brand name of any other countrys tourism department would not make any sense to the audience. The brand name is the inseparable part of an advertisement. Yes, the piece appeals to the target market. Most of the experience seekers in Australia enjoy aquatic or sscoastal experiences the advisement focuses on this aspect. In the target market, the advertisement communicates the message that Australia is not only the place to see but it is the place to feel. The advertisement has a pleasing music and voice of Chris Hemsworth that appeals the targeted audience. The advertisement also highlights authentic sea food of Australia which can be an attraction to the foodies. The advertisement tries to attract the targeted audience in every possible way through demonstrating natural beauty, fun activities, relaxing experiences, authentic food and world class service. Though the advisements have the ingredients to attract each segment its major focus is on holiday makers or the experience seekers. The piece is already very effective. But there are also various aspects of the advertisement that are criticised. The first element is cost. The cost of the advertisement is very high. The latest technology and using the voice of Chris Hemsworth has added a lot to the cost of the advertisement. The advertisement ignores various important aspects such as the glorious past, world class wine, Australian art music and the natural beauty away from the coast. The Australia tourism advertisement markets the country just in the form of peanuts, whereas it is an amazing country with amazing and diverse people (Ireland, 2010). The piece would have been more effective if it included events from the glorious past of the country. The advertisement should also emphasise the different food cuisines of Australia and alcoholic beverages of Australia. The concept of using the voice of Chris Hemsworth could be eliminated to reduce the cost. Australias distinct and well-developed coffee culture should also be highlighted in the advisement. References Australia, 2013. There's Nothing Like Australia - (3 minute version) [online video]. Available at https://www.youtube.com/watch?v=Ea2mI0flYPU [Accessed 10 September 2017]. Australia, 2016. Tourism Australia and Chris Hemsworth [online video]. Available at https://www.youtube.com/watch?v=vUF7ja9ehIs [Accessed 10 September 2017]. Hicks, R., 2012. Tourism Australia unveils new $250m Theres Nothing Like Australia campaign, viewed on 10 August 2017 from https://mumbrella.com.au/tourism-australia-unveils-new-250m-theres-nothing-like-australia-campaign-95252 Ireland, J., 2010. There's Nothing Like Australia' ad is 100% pure cringe. The Guardian, viewed on 10 August 2017 from https://www.theguardian.com/commentisfree/2010/jun/02/theres-nothing-like-australia-ad-campaign Ironside, R., 2016. Hemsworths star power too bright for new tourism campaign, viewed on 10 August 2017 from https://www.news.com.au/travel/travel-updates/hemsworths-star-power-too-bright-for-new-tourism-campaign/news-story/af0a9722dde07a4ef7de131f529c3330 Ricki, 2016. Tourism Australia launches a new campaign to lure international visitors via Clemenger Sydney, viewed on 10 August 2017 from https://www.campaignbrief.com/2016/01/tourism-australia-launches-a-n.html Schnzel, H.A. and Yeoman, I., 2015. Trends in family tourism.Journal of Tourism Futures,1(2), pp.141-147. Tourism Australia, 2017. Youth, viewed on 10 August from https://www.tourism.australia.com/en/markets-and-research/industry-sectors/youth.html
Thursday, November 28, 2019
The history of relationship between the United States and Japan is quite long. There were many different conflicts and fruitful cooperation. Nevertheless, business communication did not stop even in the most difficult times. Of course, many successful business decisions were made due to the understanding of the cultural peculiarities of the partners. Thus, it is essential for a US companies cooperating with Japanese partners to pay much attention to the development of cross-cultural negotiation patterns.Advertising We will write a custom research paper sample on Relationship between the United States and Japan specifically for you for only $16.05 $11/page Learn More Admittedly, American and Japanese companies use different business strategies and methods due to their cultural peculiarities. Such strategies can be even opposite by nature since Americans and Japanese are representatives of opposite, western and eastern, cultures. However, wise managers and leaders do not become frustrated because of these differences, but make use of adopting some techniques. For instance, Alston and Takei point out such difference in business strategies, as American Ã¢â¬Å"quick decision-makingÃ¢â¬ and Japanese thoroughness (11). Many Americans get impatient with such slow decision making process and regard it as partnersÃ¢â¬â¢ weakness. However, this characteristic feature of Japanese business strategy can be successfully adopted by American companies which will lead to safer deals. Thus, Japanese first check whether they can trust their partner and only then Ã¢â¬Å"offer larger agreementsÃ¢â¬ (Alston Takei 11). American companies can also start with agreements of low value and when they are confident in their partner, they can start more close cooperation. Of course, understanding of cultural peculiarities can not only give some successful examples of running business, but it can also develop business communication on different levels. It is very important to follow any changes in the society of business partners to develop business relationship. At present the USA and Japan have good and fruitful relationship. Wall street journal even claims that Americans are Ã¢â¬Å"JapanÃ¢â¬â¢s best friends in the WestÃ¢â¬ (Koh, Ã¢â¬Å"APEC Guest ListÃ¢â¬ ). These close connections can help develop even more comprehensive cooperation. For instance, Americans can study the situation in Japan and take advantage of it. Thus, Goldman states that nowadays Japanese express their discontent with the development of Ã¢â¬Å"dreaded and outlawedÃ¢â¬ monopolies (Goldman 38).Advertising Looking for research paper on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More This trend can be used by the entire American country since the USA can suggest many ways of diminishing the influence of such monopolies offering own methods. Of course, it can be also beneficial for America n business to enter Japanese market as competitive companies to existing Japanese monopolies. Apart from advantages of understanding cultural peculiarities on the international level it is possible to work out some useful strategies on the level of companies. Thus, American companies can learn a lot about running negotiations with their Japanese partners. Many researchers are already being held in this field. Thus, a very interesting research depicted by Greene et al. revealed the cultural differences on the basis of the Ã¢â¬Å"print advertisementÃ¢â¬ (486). Of course, many useful techniques can be adopted on the basis of such data analysis. However, Goldman suggests a very useful strategy in running negotiations depicting the results of survey which shows that Japanese are Ã¢â¬Å"resistant to bullying or face-threatening negotiating tacticsÃ¢â¬ (37). So, American companies should choose another tactic and be very patient. Thus, American companies should understand that it is essential to take into account cultural differences when having negotiations with Japanese companies. Such cultural peculiarities can lead to a great success or a failure. Works Cited Alston, J.P., Takei, I. Japanese Business Culture and Practices: A Guide to Twenty-First Century Japanese Business. Lincoln, NE: iUniverse, 2005. Goldman, Alan. Doing Business with the Japanese: A Guide to Successful Communication, Management, and Diplomacy. New York: SUNY Press, 1994. Greene, J.O., Burleson, B.R. Handbook of Communication and Social Interaction Skills. New York: Routledge, 2003.Advertising We will write a custom research paper sample on Relationship between the United States and Japan specifically for you for only $16.05 $11/page Learn More Koh, Y. Ã¢â¬Å"APEC Guest List: Obama? Check. Clinton?Ã¢â¬ ¦ Maybe.Ã¢â¬ The Wall Street Journal, 21 Oct. 2010. Web. This research paper on Relationship between the United States and Japan was written and submitted by user Kira Acevedo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Sunday, November 24, 2019
my BABY BOY Essays my BABY BOY Essay my BABY BOY Essay Andrew Benedict A. Montilla 1 1063645 Section- HHI PRACT101-Midterm Reaction Paper GREEN CUISINE Chef Mae Montalban My experience at the Green Cuisine has been fun yet hard at the same time. We have been taught how to work together as a team. At first, I didnt even know my co- workers until now we treat each other like brothers and sisters. At first, I am not really in to Green Cuisine because I really wanted to be part of the Solomon Guest House but I wasnt able to have a slot because of personal reasons. I am hesitant to ake my PRACTOI in this hatchery but as I start, I felt that I might enjoy this and be able to finish this with this people. Im blessed enough to have workers who are willing to work together as a team. We were not that close at first but as time flies by, we were able to build that friendship and bond within each other, though we had some difficulties, we are striving to build that bond between us. As of now I can say that we have built communication, respect, and understanding to one another. My duty as part of the Green Cuisine Hatchery is to help creating the dishes we about to ell on the snack bar like sandwiches and pastas. The Green Cuisine mainly is considered as two hatcheries as one because we have a snack bar and at the same time we are accepting caterings in special events like what we had on our first function as catering unit in Mall of Asia in the premiere of Mana where we had a catering event which consists of appetizers and cocktails served to popular guests. The function went well, we all thought that it will be hard at first because it is our first time to have this event outside the school and we do not know the guests to be erved but as the event goes by, it run well and smooth without noticing we are already done because we were able to enjoy what we are doing serving people with our food and seeing that they are happy on what we are serving them. The prep time for this function is for a day and it is not that easy to prepare for 200 packs of guests with appetizers because each should be done times 3 the number of the guest. I can say that my strength is that I have a one solid friend on this hatchery wherein I were able to feel part of this team because I was with this person and I was able to enjoy hat we do but my weakness would be when one of my teammate would underestimate us, I feel very angry about that because I really dont have a class and almost all of them have their classes and they even expect me to be superhuman wherein while selling snacks in the snack bar, I will also do something in the kitchen which I think isnt fair thats why I am really angry about it but I were able to surpass this by Just letting this go and making me to cool down so we can still function well and smooth. Green Cuisine teaches me how to be a patient cook and a responsible eammate on my coworkers. I was able to make my team function as one because I were able to talk all of them and I really feel that up to the end, our team will really be as one. I consider myself the Joker of the group which made a balance between the stress that my coworkers are having. I was able to make all of them laugh and for me it is the best because we could enjoy more what we are doing if we are having fun doing it at the same time, not taking everything seriously. my BABY BOY By drewmontilla
Thursday, November 21, 2019
How diversity and multiculturalism affects my daily life - Essay Example ing unique experiences and characteristics to the work force thus resulting in a diverse work force that is able to accomplish all the tasks effectively (Barni & Extra, 2008). Diversity and multiculturalism affects different facets of my life in the work place. First, it affects my communication ability. Due to a diverse work force, I have to advocate equal respect to the various cultures within the workplace. I have to handle each case differently so as to appear neutral and fair. Sometimes, I am forced to practice correct pronunciation of each of the colleagueÃ¢â¬â¢s full name for each of them to feel included and not discriminated against. I have to enforce effective communication because different cultures receive information in messages through different ways and lack of effective communication can lead to great challenges (Steinberg, 2009). Diversity and multiculturalism makes me enquire more cultural information about the communities we serve so at to better our interactions with them. My knowledge of the cultural differences as well as my ability to demonstrate respect for those differences has resulted in increased rapport. Secondly, diversity and multiculturalism makes advocate teamwork within the task force. I often encourage fellow Sheriffs to work together for a common cause. It enables me to make a conscious effort in my mind in each situation to treat all people and segment of society fairly and objectively. I usually incorporate elements of inclusion and diversity and strict stance on harassment s well as intolerance for any form of discrimination. I daily advocate a policy of encouraging the maintenance of cultural diversity within the work force. Thirdly, it affects how I treat people. I often direct my effort towards building coalitions with people of different race, class, gender, home language, sexual orientation, and so on. This has helped in providing valuable relationships for collaborative problem-solving as well as feedback. Fourthly, it